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- SPEAKER: Roger Martin, Co-Author (with A G Lafley) of
- Former P&G CEO shares leadership, brand and marketing insights from his new book, '
- Playing to Win: How Strategy Really Works
- The book information. Buy on Amazon: https://www.amazon.com/dp/B00AJVJ1HI?tag=9natree-20 Buy on Apple: ...
- A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make ...
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In this video, we break down the game-changing book A.G. Lafley, former CEO of Procter & Gamble, and Roger L. Martin, Dean, Rotman School of Management Moderated by Joel ... ... co-author of "
... 12 books including
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